I help teams use AI like it's 2026 — pragmatically.

I've spent years building software people actually use. The last few have been spent watching AI move from novelty to load-bearing — and watching companies fumble the transition either by ignoring it or by lighting money on fire chasing it.

AI Actually exists for the middle path. Real workflows. Honest assessments. Small, sturdy systems that quietly remove a bottleneck instead of grand strategies that never ship.

My background spans product, engineering, and a fair amount of working with non-technical teams. That last bit matters more than people think — most AI wins or losses come down to whether the humans actually adopt the thing.

Based in the UK. Available globally for engagements.